Media Economics Economic Issues in the Media Theory and practice

Opis

Media Economics Economic Issues in the Media Theory and practice. In general, when we think about media, and especially mass media, we seldom associate them with economy. Meanwhile, the freedom of communication is closely related to the fi nancing sources. The Americans say: ?he who pays the piper calls the tune.? In the modern world, it is diffi cult to establish who pays and what they actually pay with. Very few of us realize that the currency we pay for the consumption of media is our attention. Milton Friedmann, a Nobel Prize laureate, justly stated that ?there is no such thing as a free lunch.? This book proves it clearly. Its content is the elaboration of the thought by one of the most